Digital real estate is a marketing technique that helps in attracting quality leads from multiple platforms while also at the same time offering ways to interact with multiple users simultaneously without using only one type of lead generation source. Right from content development to marketing automation and funnel optimization and lead generation, digital real estate plays a vital role in bolstering ROIs for your company.
The Indian real estate industry accounts for 11.6% of the GDP and is forecasted to reach a market size of USD 1 trillion by 2020. Although the real estate industry suffered a significant obstacle due to the pandemic followed by a subsequent lockdown. While in the pre-pandemic world, the footprints of digitisation and servitization of the economy were already laid and were slowly gaining momentum. It is the pandemic that accelerated this shift, especially by the formerly more traditional real estate industry, so as to increase expenditure towards digitisation. The swift transition to digital features and functions aided many real estate developers to showcase and market their projects to valuable and potential home buyers, especially in such unprecedented times when no site visits were possible. If we look at the positives, the pandemic played a crucial role in accelerating the future of the real estate and construction industry and is expected to revolutionize the sales of properties in our country.
Digitisation has dominated a lot of real estate processes which includes transactions, property management, virtual tours or capital deployment. The new innovations with respect to Artificial Intelligence and Virtual Reality in this sector have enhanced the customer experience and given more room for opportunities. The pandemic has proved that the future of digital real estate is bright and that there are feasible and diverse ways to conduct any business ethics. Real estate India has definitely entered into a zone of digital inevitability.
Whereas times like this have certainly boosted the traffic on real estate sites, it has also unmasked a new face of these potential homebuyers who demand credibility and authenticity in every step of purchasing or investing in a new property. Branding is certainly the most effective and traditional way to reach out to the audience with your story. With cutting-edge technologies, brands have managed to reach out to the audience in the most creative manner to make their own mark in the industry. Another necessary and yet most useful tool to establish a trustworthy relationship with the customer is through social media. By regularly posting about the property, new arrivals and leveraging on trending topics to create pathways for a strong, loyal and organic following, you can clearly synthesise a distinctive brand identity.
In order to sustain the Indian real estate business and take it to new standards, it is important to first realise its true potential and diversity in conquering the new sets of challenges so as to concrete the growing structure of the real estate business.
Whilst many real estate developers are still emerging from the disastrous effects of the pandemic, Greenscape Group has been at the forefront of understanding these behavioural changes of the market and audience and hence they are competitive and equipped enough to meet emerging customer demands. Today, Greenscape Group has incorporated effective digital solutions with greater flexibility in the face of adversity to emerge profitable in the ongoing competitions. This real estate group has managed to harness the tools of the digital era to streamline operations and automate manual processes has led to greater speed, less waste, effective and interactive customer experience along focused revenue-generating activities.