The real estate market goes through frequent ups and downs. It depends on several factors though, such as interest rates, economic conditions, and job growth. According to some recent studies by the National Association of Realtors, more than 40% of potential buyers first browse homes online before contacting any agent. If this doesn’t ask for optimisation in your marketing strategy, it’s doubtful what would then.
A good marketing strategy is the key to becoming a top real estate agent in your area. So even though the competition is high, with proper strategy, you can sustain well as a real estate agent and be successful too.
EFFECTIVE MARKETING TIPS FOR REAL ESTATE AGENTS
- You need to build your brand :
A strong brand establishes you, your name and your worth. How capable you are shows your capabilities, that you are an expert in your field. Real estate agents are everywhere so your brand design needs to be unique. Follow these 3 Steps:
- Build your identity
- Keep creating content
- Declare from the top
2. You need to build a strong visual identity :
You need to build a good brand logo. A brand logo is the first step of contact with your prospective customers. So you need to be particular in choosing the colour, typography, symbol of your logo and photography. You need to make that visually strong which will give you a powerful identity which will highly impact your prospective customers.
3. You need to create your digital presence :
The real estate market is thriving today in the digital world. So you need to ace that area by creating your own digital identity to make your presence felt strongly.
4. Create Your Website:
Your website is your space which will highlight your brand, will tell the story of who you are and show your potential clients what you can do. Keep the space clutter free so that your prospective clients get to see what they came looking for. Remember to optimize your site for mobile traffic. Always include a call to action button to drive clients to you.
5. Your Facebook Business Page :
You should create a Facebook Business Page to attract your prospective clients. You should link it with your website. Your business page reflects your brand’s visual identity and it should focus on you. You need to invite your friends and help them explore your page. Also ask them all to share about your page to gain more traffic. Include a call to action button and help them land on your website. Let them check out the properties you have for sale. If not at the most they will join your email list.
6. Your Professional Email Address :
It is better to start with your brokerage domain email address as that affiliates you with the brokerage you work for. Soon you would have a set clientele list and a following and then you can shift to personal email domain if you think like. Having an email address is a must as that connects you directly with your clients.
7. Your Google Business Page :
Most of the home buyers take help of the internet to search properties. And they land up on Google. So don’t forget to create your business page on Google as that will open up the floodgates of prospective buyers and will let them in your direction.
8. Your Instagram Business Account :
Instagram is thriving each day and it is a must to open a business account in it to give more exposure to your brand.
9. Build strong relationships with your clients :
Real estate is an industry which thrives on relationships. Point is how you pursue it. People want to shop with friends. If your clients have good experience working with you, they will recommend you to friends and family as a real estate agent. Referrals work as the key measure in the real estate industry. People trust recommendations as investing a huge sum of money needs trust. You need to stay connected with your clients as little gestures create a warm and friendly feeling. You can follow these steps –
- Sending a handwritten note,
- Welcome your clients to the neighbourhood with a good package of sample products or gift cards to local salon or restaurants,
- Wish them on their special days like birthdays and anniversaries by calling and sending an email.
11. Identify a target market :
Being a real estate agent, do not forget to identify your market which you will target to gain prospective clients. This is a very good strategy to become successful. This gives you a better understanding of what is driving the market presently, what are the risks which are involved and what is the graph of the target market.
12. Set a budget for marketing expenses :
To expand yourself successfully it is important to set a fixed budget for marketing. There are hundreds of avenues to be applied for your marketing strategies and you can spend everywhere like on websites, social media campaigns, videos, qualitative photos, emails and care packages. But to sustain for a long term you should set a budget that you will spend on marketing.
13. Spread awareness on the need of a real estate agent :
People often wonder about the need of a real estate agent at all, more in the present digital world. It is important to answer those questions to leave the right impression. You can educate the customers through your website and other marketing channels the importance of a real estate agent during the sales or purchase of a property.
- You can offer home valuation completely free :
You can create two types of home valuation – instant and delayed – both on your website with a call to action button and link that with your business pages on social media. This will lead to prospective clients to land up on your website for their home valuation completely free. You can hire a dedicated developer to customize your website accordingly.
The number of good marketing ideas are innumerable that can help real estate agents to become successful. All you need to do is do your research properly and apply them to get clients and business.
Also, read our article on: “Tips to become a licensed real estate agent in India”